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Twitter- Airtel crack SMS deal in India

Thursday, October 15, 2009 (07:49:00) Tags: Social Networking, Twitter, Airtel Twitter announced on its blog an SMS deal with Bharti Airtel, the largest mobile operator in India. The deal allows Indian users to update their Twitter status messages via text messaging. Though Airtel subscribers will have to pay for sending SMS tweets, they would not be charged for receiving SMS updates from Twitter. To activate your Twitter account using Airtel, you need to send an SMS "Start" to 53000 and follow the instructions received. Users do not have to pay international SMS rates, and only standard rates will apply. Airtel has more than 100 million subscribers in India. Not many mobile phone users in India opt for wireless internet connection. This explains why Twitter would want to tie-up for an SMS deal with mobile operators like Bharti Airtel. If this proves to be a successful initiative for Twitter, they may in future enter into SMS deals with other major players in the field such as BSNL, Reliance, Tata Indicom, and Vodafone.